I am always proud to see coverage of the campaign I led for Senator John Cornyn in 2014. Here is a good article in The Houston Chronicle about the campaign, and how unique it was. We had a lot of success winning over Hispanic and Asian voters in Texas due to our innovative outreach efforts.
As U.S. Sen. John Cornyn launched his last re-election campaign, his campaign manager, Brendan Steinhauser, remembers the senator telling him: “If the Republican Party looks like me in the future…we’re not going to be able to survive.” Cornyn spent the next several months not worrying about the Democrat running against him — who he easily defeated — but instead trying to diversify his base, running ads on TV and radio in five different languages, sending campaign staff to naturalization ceremonies, Holi festivals and more.
The efforts drew national attention, and there’s evidence they worked. Exit polls show Cornyn narrowly won the Hispanic vote, closing what had once been a 20-percentage point gap.
Brendan Steinhauser is a national political strategist focused on campaigns, media, and public policy.