I shared my thoughts on the Texas AG race with Allan Smith of NBC News.
Brendan Steinhauser, a Texas Republican strategist, described Bush's bid as "kind of risky."
"In politics, you have to look for opportunities," he said. "But I'm a little surprised he didn't hang in there as land commissioner and then maybe run for governor, or attorney general down the line. But I guess he sees a vulnerability."
"The energy for him, in his view, is to bring integrity back to the AG's office," Steinhauser added. "I think that's a winning message, potentially, for him and for his lane, and for folks that want to support somebody else. But again, he's got an uphill climb. And if he doesn't win, you can kind of wonder, 'OK, well, what would be the next move?"
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Brendan Steinhauser is a national political strategist focused on campaigns, media, and public policy.